OVERVIEW

Client Goals

Rebuild Platform

Replace a 10-year-old monolithic e-commerce platform with a modern, microservices-based architecture.

Handle Scale

Support 10M+ monthly visitors and 500K+ orders per month with auto-scaling infrastructure and sub-2-second page loads.

Mobile-First Experience

Increase mobile conversion rate from 1.2% to 3%+ with a responsive, performance-optimised mobile experience.

Faster Time to Market

Launch the new platform in under 12 months — 60% faster than the original 24-month onshore development estimate.

Multi-Market Support

Support 6 European markets with localised pricing, multi-currency checkout, and region-specific logistics integrations.

Cost Efficiency

Achieve 50%+ cost savings versus building and maintaining a local European development team of equivalent capacity.

Technology Alignment

BACKEND

Node.js (NestJS), Python (FastAPI), PostgreSQL, Redis, RabbitMQ

FRONTEND

Next.js, React, TypeScript, TailwindCSS, Storybook

CLOUD & CDN

AWS (EKS, Aurora, ElastiCache, CloudFront), Terraform, Helm

SEARCH & PERSONALISATION

Elasticsearch, Algolia, custom recommendation engine (Python/ML)

PAYMENTS & LOGISTICS

Stripe, Adyen, multi-carrier shipping APIs, VAT compliance

CI/CD & QA

GitHub Actions, ArgoCD, Cypress, Playwright, k6, Lighthouse

CHALLENGE

Ageing Platform Losing Market Share

Performance Issues

Page load times averaging 6+ seconds on mobile — causing a 68% mobile bounce rate and 1.2% mobile conversion.

Traffic Failures

Platform crashing during peak sales events (Black Friday, seasonal campaigns) — losing an estimated €2M per event.

Monolith Constraints

Any feature change required full regression testing and deployment of the entire monolith — 3-week release cycles.

Talent Costs

European senior engineers costing €120K+ annually — building a 25-person team locally would exceed the project budget by 2x.

SOLUTION

Strategic Approach

DEDICATED OFFSHORE TEAM

25-engineer team: 10 full-stack, 4 backend, 3 frontend, 3 DevOps, 3 QA, 1 architect, 1 delivery manager.

MICROSERVICES ARCHITECTURE

15 independent microservices — catalog, cart, checkout, payments, inventory, shipping, user, search, recommendations.

PERFORMANCE-FIRST

Server-side rendering with Next.js, edge caching via CloudFront, image optimisation, and lazy loading — sub-1.5s LCP.

AUTO-SCALING INFRA

Kubernetes-based auto-scaling handling 10x traffic spikes — load-tested to 50K concurrent users before launch.

PHASED MIGRATION

Strangler pattern migration — new services deployed incrementally while the old monolith was decommissioned module by module.

MULTI-MARKET LAUNCH

Localised for 6 markets simultaneously — multi-currency, multi-language, region-specific shipping and tax rules.

CONCLUSION

Results Achieved

60% Faster Launch

Platform launched in 10 months vs. the original 24-month estimate — capturing 2 peak shopping seasons the client would have missed.

150% Mobile Conversion Lift

Mobile conversion rate improved from 1.2% to 3.1% — driven by sub-1.5-second load times and mobile-first UX.

99.99% Uptime

Zero downtime during Black Friday (12M visitors in 48 hours) — auto-scaling handled 10x normal traffic seamlessly.

55% Cost Savings

Total development cost 55% lower than the onshore estimate — ongoing maintenance at 50% of European team rates.

6 Markets Live

All 6 European markets launched simultaneously — multi-currency checkout, localised content, and region-specific logistics.

Weekly Releases

Moved from 3-week monolith releases to weekly microservice deployments — 15x more feature releases per quarter.